What It Is: A Jet-Black Mascara That Lengthens Curls Volumizes Lifts And Separates Lashes For A Spectacular Out-To-Here Look. What It Does: This Breakthrough Reveals Lashes You Never Knew You Had! The Specially Designed Brush Features Staggered Bristles That Grab Close To The Root Boosting Length And Volume Beyond Belief. The Custom-Domed Tip Uses Precision Bristles To Lift Define And Curl Even Your Tiniest Lashes. With A Glossy Jet-Black Long-Wearing Formula You-(Tm)Ll Flaunt Luxurious Silky Lashes That Won-(Tm)T Smudge Clump Or Dry Out. True Story! What Else You Need To Know: Go Horizontal! The Staggered Bristles Grab Close To The Root Boosting Length And Volume. Then Go Vertical! The Custom-Domed Tip With Precision Bristles Lift Define And Curl Even Your Tiniest Lashes. Research Results: In A Consumer Panel Survey The Following Results Were Reported: 94% Saw Dramatic Length And Volume 90% Saw Base-To-Tip Curl 94% Saw Visible Lift 100% Saw Long-Wearing Results