Hi I am Mamaearth's shampoo. I understand that shampooing is no easy task and involves real cleaning. Well I am here for you. Let your baby enjoy my thick soft and instant foam while I gently cleanse hair and scalp. My 100 percent toxin free formula gives your baby soft and nourished hair. I take special care not to irritate those sensitive eyes and be gentle on skin. You know I'd do anything for your little one don't you.