We Indians love to eat our rice in various ways & one of the most popular ways of making rice is the Pulav. JRC’s Pulav Masala | Pulao Masala | पुलाव मसाला | పలావును మసాలా contains herbs & spices traditionally used by the royal cooks in the King’s kitchen. It’s ingredients make your Pulav not only smell heavenly but also make it taste out-of-the world. Best Quality Masala prepared from Natural & Fresh Spices.... You & your family will love the taste.. JRC is today a trusted name in the Spices Masalas Herbs Pickles & Dry Fruits business. However it was the vision & goodwill of its founder Late Shri Jagat Ram Sharma who perceived for the brighter tomorrow. The company was founded in 1948 by Late Shri Jagat Ram and Late Shri Tota Ram. Late Shri Jagat Ram was as much known for philanthropy as he was for his perseverance & principles. People still remember fondly the times when every afternoon he would sit outside his store with Chana (Bengal gram) & Gur (Jaggery) & dole out a fistful to every kid who would pass his shop by. Apart from his kindness his highly ethical business practices made him a revered name across the community. Such was his respect that the market later came to be known as "Tota Ram Bazaar“ after his shop's name. ~95% repeat customers Certified : FSSAI IEC & ISO 22000:2005 JRC Spices / Masalas have been in the Spice Masala Herb Pickle & Dryfruit industry for last 7 decades. We also deal in best / high quality Seeds Candy Murabba Sweets & other related kitchen / grocery products.